Prior to the auction, BCCI Chief Executive Officer (CEO) Rahul Johri had said that income from IPL media rights could be historic.
New Delhi: Star India has purchased the broadcast rights of the Indian Premier League (IPL) for five years for a total of Rs 16,347.5 crore. The Board of Control for Cricket in India (BCCI) gave its information on Monday. Star India had made the biggest bid for the broadcast rights of IPL globally. Under this, Star India will now have the rights to broadcast IPL from 2018 to 2022. Earlier, Sony Network had the right to broadcast the IPL. In 2009, Sony Channel bought the broadcast rights of IPL for $ 1.63 billion from the World Sports Group for nine years. It is noteworthy that the World Sports Group had acquired the broadcast rights of the IPL for 10 years from the BCCI.
Star India chairman Uday Shankar said on this occasion, "We believe that IPL is a powerful asset and we also know that the value of this tournament at the level of digital and TV can be increased more and more among fans. After achieving this right, we will be more committed to the development of this game in the country. "
According to the rules, companies can form a group and if their aggregate global bid is more than every individual bid, they will be given rights. The sum of the remaining dialects except the Star Group was Rs 15819.51 crore, which was less than Rs 500 crore from the consolidated bid of Star India.
It is believed that the star of Star India will have Live Streaming of IPL matches in India. Shankar said that if his quote was a little less then he could not get the rights. The BCCI is surrounded by controversy for not implementing the suggestions of the Lodha committee and its current office bearers remain in the scion of the Supreme Court.
Shankar said that the popularity of the game is such that seeing cricket is the favorite entertainment of Indians. He said, "Despite the issues outside the BCCI ground, watching cricket matches in India is a wonderful experience."
BCCI CEO Rahul Johri said, "Our main goal was to maintain transparency in the process, there is no scope for doubt." The BAM TECH has been disqualified from 14 companies invited to bid. Between Sony and Star was the fight till the end. Apart from these, Times Internet Limited, Geo, Airtel and Facebook were also in the race.
It is worth mentioning that this is the second time that the bid for all the IPL rights will be known. For the first time in 2008, Soni bought the rights of the Indian subcontinent for around 8200 crores. Not only this, after the board's lottery, IPL franchise owners are also expected to make big profits.
This option also includes a bid for the rapidly growing digital media with TV rights for the Indian subcontinent. Apart from this, global TV media rights include major international markets such as West Asia, Africa, Europe, America, Australia and New Zealand.
0 comments: